The COVID-19 -induced lockdown has no doubt brought out some of our perhaps hidden but nonetheless amazing talents. I have seen countless friends and strangers advertising their homemade businesses, from homemade baked goods to jewellery, and ever-so relevant, hand-stitched face masks. One of my best friends, Lucy, and I often talk about what we would sell if we wanted to set up an Etsy shop… so I wasn’t at all surprised when I received this text on the 14th May:
Since this conversation, she has successfully established “Lucy Lu Designs” on Instagram and on Etsy, selling beautiful handmade scrunchies and accessories made out of up-cycled clothing.
She didn’t ask me to create her business a logo, but since she decided on the name, I couldn’t help but create some mock up designs by simply using a free font generator, clip art and an iPhone app.
As you can see, they were very uncomplicated and quick designs, but to my pleasant surprise Lucy incorporated one into her company logo!
Until I created this portfolio website, I didn’t even consider that this is an example of branding which falls under the umbrella term of Marketing. I created the logo mock-ups without any prior planning, research or substantial amount of time perfecting it. It makes me consider what I could achieved having spent longer on the design and if it were a professional brief; to create an online presence or image for a brand or company.
It was easy to create something I know she would like, we have been friends for 4 years since meeting at university and I know her interests, style and taste; what she finds sweet and what she thinks is unattractive. Therefore, my strong rapport with and knowledge of the “client” facilitated this process. Undoubtedly in the future when working with external and unknown clients, it is absolutely essential to build a relationship in order to not only find out exactly what they require, but to save time, miscommunication and strengthen the reputability of your branding ability.
This was a fun, unexpected small task with a close friend and I’m excited to start my next project, whatever that may be!
Please visit: www.etsy.com/uk/shop/lucyludesignsuk/ to support this beautiful and sustainable business!